In today’s economy, it is more important than ever that your company ranks well in search engines, like Google, to drive traffic to your website and generate new business leads. An increasing number of companies are realizing the value of search engine optimization (SEO). In a 2009 study of advertising effectiveness by Forbes Magazine, search engine optimization was ranked as the most effective marketing tool among other advertising channels.

With approximately 68% to 85% of online searchers never looking beyond the first or second page of search results (the top 10-20 sites), you can’t afford not to rank well for your focus keywords. One way that you can help improve your website’s ranking is by creating backlinks. Backlinks are sites that search engines recognize as linking to your site. Think of backlinks as another site casting a vote for your site, so the more backlinks (votes) you have the higher your site will rank.

A common misconception is that creating backlinks will increase your site traffic. Although the addition of backlinks could increase your site traffic, the main purpose of creating backlinks is to help the relevancy of your site and improve your rankings for focus keywords.

When creating backlinks, it is also important to create a diversity of link sources to improve your site’s relevancy. There are a variety of sources available to create backlinks. Here are a few sources that are available for you to use to create valuable, one-way inbound links to your website:

Write Articles

Writing industry articles is an easy way to create backlinks to your site. There are lots of general and industry-related article syndication websites that allow free submissions. Many sites are looking for valuable information from industry experts to publish and share with others. Set aside some time once a month to write about what’s going on in your industry, and publish your article online.

Create links back to your site within the article, placing the anchor text of the link among keywords that relate back to your business.

Directory Listings

No matter what industry you are in, there are directories available on the Web to list your business, both free and paid. When searching for directories to list your company in, focus on the quality of the links. Some quality indicators include domain authority, other respectable companies’ listings are found in the directory, similar content/themes, and it does not appear “spammy”. Make sure your listing includes keyword-rich descriptions of your business and a linkback to your website.

Industry Forums

Search engines index forums frequently, so participating in industry forums is a quality way to create backlinks to your site, but you have to do your homework. You should only join forums that are relevant to the site you want to get backlinks for. You should only choose forums that are popular and active. When creating a post, you should keep your signature short and link it to your main website. Your posts should be thoughtful and add something to the conversation that readers can relate to.

Blogging

A company blog is one of the best ways to create backlinks to your site. In order to create a highly optimized blog, you should make frequent posts and updates, include quality keyword-rich content, and interlink your blog with your company website.

For example, if you post a blog about the value of one of your products or services, link the text that describes the product/service to the page for that specific product/service.

Press Releases

Use your company news to create backlinks to your website. If you don’t already, you should post your news on your website, as well as branch it out into the Web to create backlinks. There are lots of press release websites available to submit your news, both free and paid. When choosing which sites to submit to, make sure they archive press releases and create permanent links; otherwise you will only get temporary SEO benefits.

Creating backlinks can be quite time-consuming and is just one element on your SEO campaign. You may want to consider working with an affordable SEO company if you don’t have the time or expertise to do-it-yourself.

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